O2 has agreed a 10-year extension to keep its name on the London venue through at least 2038.
O2 has signed a 10-year agreement worth £200 million to retain the naming rights to London's O2 arena. The deal with Anschutz Entertainment Group will run until at least 2038.
The renewal is substantially larger than the original agreement reached when the venue's commercial future was less certain. The O2 has since become a major entertainment destination.
The venue hosted 239 shows in 2025 and attracts about 10 million visitors annually across its facilities. It also reported record pre-tax profit in 2025.
Virgin Media O2 sees the agreement as a way to strengthen brand visibility and customer loyalty, including through priority-ticket benefits.
The transaction shows how naming rights can become long-term strategic marketing assets for major venues.
People Sentiments Positive
- O2 expects the venue relationship to strengthen customer loyalty.
- The arena remains a major London entertainment destination.